Rolex as the leader of the watch industry, has always been passionate about sports marketing. Since 1927, after the British Mercedes Gleitze across the English channel with wearing the delicate replica Rolex Oyster Perpetual watch, now, every year, the large-scale sports and art activities get the sponsorship for more than 150, including the tennis, sailing, golf and other sports.
With The Sailing
As the important enabler for the top sailing, Rolex supported the sailing with more than 50 years. The world’s three largest offshore sailing race all can see the figure of Rolex, including the “Rolex Sydney to Hobart yacht game”, “Rolex Knight Sailing Competition” and “Rolex Middle Sea Sailing Competition”.
With The Tennis
Since 1978, Rolex has been the official chronograph for the four grand slam Wimbledon tennis tournament. Whenever see the oldest tennis tournament in the world, you would find the Rolex classic Logo that layout on the field fence. Rolex spokespersons also including the tennis star Switzerland’s Roger Federer and Chinese players Li Na.
With The Golf
Golf, as a gentleman movement, since 1967, Rolex has been committed to promoting the development of golf. Sponsored the high places in the four grand slam “big three”, including the United States masters, the British open and the US open. Tiger Woods, the golf celebrity, Adam Scott, Phil Mickelson all has become the Rolex spokesperson.
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